Spam has become virtually ubiquitous, filling up email inboxes across the country and world. Most people would agree that there’s nothing more irritating than opening up an account only to be laid under siege by countless offers for pharmaceuticals and make money schemes. The only upside to this new addition to the realm of telemarketing and direct mailing is the fact that paper use has been reduced. Most spammers don’t care about legitimate email marketing-they’re just interested in contacting as many people as possible, for as cheap as possible. This strategy doesn’t work, for the following reasons: buy email lists